FOR IMMEDIATE RELEASE
DATE: JANUARY 10, 2021
CONTACT: Joanne Yepsen, Yepsen & Pikulski, LLC- 518-526-5272
CAPITAL REGION FOOD PANTRIES AND PRIVATE ENTERPRISE LAUNCH NEW PARTNERSHIP, APPROACH & CAMPAIGN TO BATTLE HUNGER AND POVERTY
Albany, New York. The Food Pantries for the Capital District (TFP), a coalition of more than 65 food pantries in Albany, Rensselaer, Saratoga, and Schenectady Counties of NY, has partnered with GyvLink, a start-up company that has developed an online platform for matching individual and corporate donors directly to needs of nonprofits and local communities. This unique partnership and platform have the potential for both short and long-term impact on the perennial battle against food insecurity.
The two entities have teamed up to fight hunger and poverty in the Capital Region as the holiday food drives come to a close, with a winter campaign entitled ‘Harsher After the Holidays’ running January 11- March 15. The campaign is a drive to support food pantries served by The Food Pantries and the unprecedented number of individuals and families facing food insecurity and feeling the effects of poverty. The drive will seek donations of food and other essential items such as personal hygiene supplies, diapers, cleaning supplies and other household items. This collaboration hopes to save thousands from hunger and poverty and provide essential items in the Capital Region during the post-holiday period and beyond.
“Due to the global pandemic and economic recession, more families and individuals are having to turn to charitable programs for help with food and essential items,” said GyvLink founder and CEO Devvan Stokes. “GyvLink’s unique platform, in partnership with the The Food Pantries will allow corporate donors to easily give their surplus inventory to people in desperate need of those items. With The Food Pantries’ large network of pantries coordinating distribution, we will make a major impact in the economic devastation caused by the fallout of COVID-19 in the Capital Region of New York.”
“January-March is a very difficult time for many families and communities every year, especially this winter with the added impact of the global pandemic,” said Natasha Pernicka, executive director of The Food Pantries for the Capital District. “In 2020 we saw a 1000% rise in the number of people seeking assistance. This new approach in starting off the year 2021 by identifying and matching our needs to corporate donors through Gyvlink is very promising.”
“We are proud to be a part of Gyvlink’s ‘Harsher After the Holidays’ campaign and the start of a new resource platform to support our community.”
Gyvlink’s unique online platform creates an opportunity for immediate identification of the needs in the community and provides an avenue to receive large volumes of donations with increased efficiency and direct delivery to recipients in need. The goal of the platform, which can also be used to recruit volunteers, is to advance opportunities for giving as well as reduce costs associated with warehousing, sorting, and disposing of unwanted inventory, benefitting all involved – the corporate donor, the nonprofit organization and the recipient individuals/families.
The campaign/drive runs from January 11- March 15th with the intent of getting families through the majority of the cold weather and following the bump of donations that occurs during the holidays but does not last through a difficult part of the year. All essential household items such as toilet paper, paper towels, diapers, food storage items, soap, cleaning products and feminine hygiene products are sought for this campaign and all basic food items are always welcome and needed. Retailers, manufacturers, suppliers, other commercial entities, or individuals wishing to donate, should contact GyvLink at devvan@GyvLink.com or through GyvLink.com/hunger. For additional information, please contact Angelo Catalano at The Food Pantries for the Capital District at (518) 339-0960 or Angelo@thefoodpantries.org